Thursday, December 21, 2006

Two Creativity Killers


Seth Godin states that there are two things that kill marketing creativity.

1. Fear
2. Lack of Imagination

Fear is nothing more than hyped-up worry. So stop worrying about failure or criticism and start focusing on the things of God and what He wants you to do as Matthew 6:25-34 teaches. Of course, there will be times when things do not work or go as planned, but learn from your mistakes. It will only strengthen your creativity.

Lack of imagination is simply poor stewardship of the brain God gave you. Learn to imagine like you did like as a child. Most importantly, don’t instantly kill the ideas you imagine because you think they are impossible. It could be you just don’t know yet how to make it possible or entertaining the idea could be the link and inspiration you need for an even better idea.

So stop fearing and start imagining, and you will find yourself reaching a new level of creativity.

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